marketing + brand consulting
Results-driven leader and persuasive storyteller with extensive
experience driving customer acquisition, increasing products and services adoption and developing experiential change management programs.
services
Entrepreneurial spirit, award-winning copywriter and accomplished presenter with deep experience in technology, insurance, healthcare and non-profit.
And yes, I love KPIs and ROIs.
marketing strategy
If you’re looking to increase engagement and drive adoption for your product or service, developing a marketing strategy, and creating an accompanying tactical plan, is a great place to start.
We’ll begin with a discovery call so I can better understand your current situation and future state goals. From there, I’ll provide a prioritized list of recommendations for your consideration.
brand development
Brand development is the strategic process of growing your brand’s identity and presence to increase sales.
Brand design is all about how your product or service looks, sounds and feels.
No matter what stage your brand is in, I’ll help you navigate the variables to deliver on your strategy. If design is needed, I’m happy to partner with your resources or connect you with talented art directors.
storytelling
Every brand has a story. One that’s told in words, through images and in the way your brand conveys its core values through purposeful action.
I’ll work with you to carefully craft that story as it weaves throughout the customer journey – how your target audience will experience the brand across all of your marketing channels.
communications
Keep your employees connected and informed by creating a shared understanding through corporate communications.
From FY strategic goals to leadership reports, platform changes, software updates, industry trends and news, I can develop the strategy and write the content for an on-brand communications package or template(s) for you to leverage internally.
training programs
Whether you’re looking to add to your team’s customer experience skillset or train employees on a new software program or feature, I’ll work with your subject matter experts to craft a customized program or build upon an existing one.
Programs can be instructor-led (both virtually or in person) or on-demand using the platform of your choosing.
social media marketing
Every brand needs a presence across the social media landscape to increase sales and drive web traffic. The social channels that are right for your brand will depend on your objectives and target audience.
We’ll look at your current social presence then come up with a realistic plan for managing your editorial calendar and social media channels.